Press Release

Premier's Office
Department of Trade, Investment, Promotion and Consumer Affairs
Release Date:
Wednesday, 19 August 2015 - 5:00pm

Mi Amor Jewellers has been named August Business of the Month as the Department of Trade and Consumer Affairs continues its efforts to promote and assist small businesses in the Territory.

Mi Amor Jewellers captured the award which has as its criteria, outstanding customer service, provision of unique products, and diligent community involvement.

Chief Executive Officer, Ms. Eileen Bourke stated, “Mi Amor takes pride on putting the customer first no matter what the price is. I feel Mi Amor Jewellers is truly local in both its products and prices and also in both its economical and personal support. Mi Amor continues to support local pageants, as well as the Territory’s Rotary Clubs and Rotaract, with the Adina Donovan Nursing Home as our charity of choice for this year.”

Mi Amor Jewellers opened its doors to respond to the overwhelming need for affordable jewelry and watches in the local market following the closure of Colombian Emeralds International. Its style is categorised as a European boutique jewelry store meets modern retro Caribbean flavour. The business offers their customers exclusive and unique jewelry, as well as the option to redesign or alter jewelry. Mi Amor specialises in certified loose diamonds, Zambian and Colombian emeralds, sapphires, rubies, gent’s jewelry and gold fashion jewelry. Simultaneously, the boutique has sought to differentiate its products from other jewelers.

Director of the Department of Trade and Consumer Affairs, Mrs. Karia Christopher said, “Mi Amor Jewellers is an upstanding jewelry store in the British Virgin Islands that continues to make strides in the tourism sector. Ms. Bourke has proven herself to be a professional in the field, providing quality service and merchandise. We are very proud to have them as our August Business of the Month.”

As part of its winnings, the business will receive monetary funds to promote the business and further promotion by way of Government through the provision of free advertisements, which include a GIS interview with the business owners; sponsored commercials for the month via radio and television; a business profile on the Government’s website and the online media; a profile on the BVI Chamber of Commerce and Hotel Association’s website; one year’s free membership with BVICCHA; and a framed certificate.

For more information about Mi Amor Jewellers visit their website at Alternatively they may be contacted at telephone at (284) 494-7477 or (284) 494-7478.

The Department of Trade and Consumer Affairs continues to support small businesses and encourages businesses in the Virgin Islands to supply quality products, provide excellent customer service, and give back to the community to have a chance at becoming the next Business of the Month. Nomination forms are available on the website

Businesses can apply, or members of the public can nominate businesses or business persons by submitting a nomination form and an essay of at least 300 words stating why the nominee should be considered for the Business of the Month award.