Unfortunate events present opportunities for growth. The outpouring of love the Territory received after Hurricanes Irma and Maria yielded new seeds – Seeds of Love. The British Virgin Islands Tourist Board (BVITB) is spreading love in the BVI through its global “Seeds of Love” initiative. The campaign aims at replanting the islands’ indigenous trees and vegetation destroyed by Hurricanes Irma and Maria whilst preventing erosion and protecting the ecosystem, the very thing that makes the tourism product unique. Environmental preservation is vital to ensuring that the destination lives up to the environmental image of unspoiled landscapes that resound with the tag line, “Nature’s Little Secrets”.